Guides

Set your selling price

The right price covers what an order costs you and leaves a margin, even when some parcels come back.

What a delivered order costs you

• The product: the wholesale price in the marketplace, or what you paid for it.
• The service fees: confirmation and delivery, according to your plan.
• The advertising spent to get the order.
• The returns: the parcels that come back cost a delivery too.

A simple method

1. Margin per delivered order = selling price − product − fees.
2. Multiply it by the number of orders you expect to be delivered.
3. Subtract the cost of the returns and of the advertising.

Example, with round numbers: a product sold 79 DT, bought 35 DT, with 10 DT of fees, leaves 34 DT per delivered order. Out of 100 confirmed orders, if 70 are delivered: 70 × 34 = 2,380 DT, before the returns and the advertising.

Try your own numbers with the calculator on our home page

Tips

• Start from the suggested price shown in the marketplace.
• Offer packs (two products, or a product and its refill) to raise the basket.
• Do not compete only on price: photos, trust and fast delivery sell too.